Not one thing. Many possibilities.
Most companies begin by defining exactly what they are. A software company. A design studio. A hardware company. A media company.
open Maris was created without that restriction.
We don't want the category to determine what we are allowed to create. If an idea belongs in software, we build software. If it belongs in the physical world, we build something physical.
And if an idea belongs somewhere between those boundaries, we are interested in that too.